Star Wars Mania: Can You Say Cha-Ching?


Unless you’ve been living under a rock, you know that the newest release in the Star Wars series has hit the big screen. “Star Wars: The Force Awakens” is literally everywhere and has been for weeks.

It’s a proverbial dream come true for every company/product to be incorporated into mainstream America like Star Wars has. I’ve never seen anything quite like it so I’d be remiss not to blog about it.

Star Wars paraphanelia has been spotted at NBA games, fast food chains and more. There’s even a toaster in the likeness of Darth Vader that dispenses the Star Wars logo on bread. Now that’s dedication!

They’ve all found a way to buy into the craze that is Star Wars. I’ve never been a fan of the movie series so I was naive about how far the appeal stretched.

I felt compelled to see what all the hype was about so off I went to the movies armed with an attention span the size of a gnat and a nice amount of cynicism. Isn’t it amazing what great marketing can do?

I was impressed with the beautiful imagery and captivated by the storyline. I would highly recommend the movie just because of the amazing graphics.

According to “The Wrap”, “Star Wars: The Force Awakens” is on pace to beat Avatar as the highest grossing film of all time. To date the movie has made $765.9 million dollars and is expected to gross $1 billion (with a “B”) by the end of the holiday weekend.

Are you a Star Wars fanatic? Were you shocked to see Star Wars everywhere you turned?

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