A business owner wears many hats. It can be frustrating to keep all the balls in the air and some tasks inevitably will fall by the wayside. The first task to take a backseat in a thriving business is usually content creation. That’s why it’s imperative to hire a content writer for your business.
You may be wondering what a content writer does.
A content writer handles content creation including blogs, newsletters, social media and press releases. If your staff doesn’t have a dedicated writer or marketer, creating content can get old fast.
It’s not always top of mind and it can be tedious to maintain.
When having to choose between landing a game-changing sale or acquisition and writing a 500-word blog post, the sale will win out every single time…as it should.
And while it’s easy to throw it all on the backburner, it may be having a negative effect on your business. According to Sprout Content, companies who blog see 60% more business than those who don’t.
Your company blog and social media accounts are where customers go to stay up-to-date on your business. There they can find the latest promotions, product/service offerings, locations and more.
The most loyal fans will share your blog posts and social media updates. The sharing of content will bring in more interest thus resulting in higher conversions.
The top 5 reasons why blogging is vital for business are:
1) Blogging helps SEO which drives traffic to site via Google search engines.
2) A blog serves as a home base to distribute social media content.
3) Blogs tell your story in your tone and voice.
4) Writing blogs can lead to higher conversions.
5) Blogging can establish you as an expert in your field.
Click here for a fantastic graphic and breakdown on Inbound Marketing from Hubspot.
Now that we’ve established the importance of a blog, let’s discuss the most common roadblocks for business owners when it comes to content creation.
“I Don’t Have Time”
There are a multitude of things you could be dedicating your time to rather than writing blogs and Facebook updates. You have sales calls, budget meetings, and networking events to attend.
Once you add family obligations, hobbies and life, you can see how sitting down to write blogs or updating social media can be a challenge.
Although blogging and social media can lead to higher conversions, it’s not always immediate. It can take time, consistency and testing to see the needle move.
Leave the social media management and blog writing to those whose sole job it is to source topics and create valuable content.
“Who has time for that”? I’m glad you asked…I do.
“It’s Not My Thing”
Maybe you have the time on your hands but not the inclination. Writing may not come as easy for you as other aspects of your business. We’re all wired differently. That’s OK and nothing to be ashamed of.
It can take years to learn proper grammar, syntax and the natural flow of writing. The outsourcing of content creation to a Journalism school graduate (ahem: me) or an English major can take years off your life by relieving fear and anxiety.
If sitting down to write is like brain surgery for you, hiring a writer to compose your content is the way to go.
The image you portray to the world on your website and social media should be one of professionalism and expertise.
“Content Writing Is No Fun”
Let’s assume you have the time and the inclination but creating fresh content doesn’t give you wings. It just isn’t any fun for you.
If you don’t enjoy it, odds are that you won’t do it. This will definitely show through in your content writing.
Of course, we all do things we don’t enjoy daily when we understand what the rewards are. You may not want to go to the gym in 30° weather but you do it because you understand the payoff. The results won’t be immediate. The abs won’t magically appear after one round of cardio. You will have to continue to drudge through to see a change.
The same thing applies to content writing. Once you start to blog and update social media accounts consistently, you’ll start to see increased engagement and enthusiasm for your brand.
If you’re not interested in taking this on, hiring a content manager or writer is your best bet.
I presented 5 reasons why your brand needs fresh content and the challenges that business owners face that keep them from doing so. Time is by far the most valuable asset we all have. It’s also the only asset we don’t get back.
If you would like to take back your time email me for information on the content creation and management packages I offer. My editorial calendar is filling up fast so call to schedule 602-761-0885.