3 Ways to Increase Followers and Engagement on Social Media

stock-footage-close-up-hands-using-mobile-phone-touchscreen

In this age of constantly evolving technology, most companies know they need a social media presence but may not be able to articulate exactly why or what their goals are. The one thing they do know for sure is that the more followers they have, the more likely they are to increase  brand awareness and sales conversions.

There are several reasons why some companies have a more bustling social media presence than others. While the number of followers doesn’t automatically translate to increased sales, it definitely doesn’t hurt. I’ve listed 3 tips below for boosting followers and engagement below:

I’ve listed 3 tips below for boosting followers and engagement below:

  1. Engage in industry groups – The best way to drive engagement to your website or social media accounts is to engage with those within your industry. You already have a commonality on which to build. By reaching out to those within your field , “liking” and commenting on their social media channels you are more likely to have meaningful relationships which can more easily translate to conversions. For instance if you’re an attorney, reach out to your fellow attorneys, local law organizations, university law schools on Twitter and retweet them, tag them and use hashtags. Often you’ll find they’ll return the favor!
  2. Provide Meaningful content – This one is a biggie! Many companies regurgitate the same tired information over and over. Businesses would benefit greatly by providing useful content to their followers. There is a fine line between giving away trade secrets and offering valuable insight which allows you to be seen as an expert. Give your followers and customers what they want. If you are a remediation company, write a seasonal blog post titled “How to prepare your home for the winter frost” and send it to your email list and post it across your social media channels.
  3. Vary Social Media Interactions – Varying the types of interaction across your social media accounts  will stave off boredom and keep your followers engaged. One helpful way to achieve this is to switch it up and post the following in a week’s time – quote, video, testimonial, picture, blog post, share from industry site. Repeat.

I hope these tips helped you brainstorm some ways to boost your profile!

If you would like a free mini-assessment of your social media presence feel free to contact me at niaonsocial@yahoo.com.

What we can learn from the H&M Twitter debacle

H&M Fashion For allCompanies are increasingly under a microscope from skeptical consumers and it may be difficult to respond to every complaint, concern or grievance on social media but it would behoove you to try.

This brings me to an incident that occurred with large, fast fashion retailer H&M as they launched their first flagship store in South Africa.Where do I begin? If you aren’t familiar with the recent H&M Twitter fiasco you can read more about it here. The retail giant is facing a boycott from African and African American consumers who feel slighted. As this story circulated on my timeline, so many things came to mind.

Here are a few ways you can avoid the same costly mistakes.

Real Time isn’t always the best – Technology moves lightening fast. This can be great and a complete detriment in so many ways. Consumers can relay information in real time as it happens with the push of a button. This can put companies in tailspin as they become reactionary often before they have all the details. Bottomline: Until you have the details or facts of a situation, don’t feel compelled to respond immediately. It is best to contact and defer to your social media expert in a crisis to determine the best course of action, which I’ll touch on later.

Define social media policies – It is imperative to have a clearly defined social media policy long before it is actually needed. While most small businesses don’t need an exhaustive handbook, a conglomerate like H&M should’ve had the right people at the helm to avoid such a costly mistake. A similar affect on a small business would be much more devastating to absorb. Some questions to ask yourself are: Who has access to social media and what are their roles and responsibilities? These are questions that need answers. Generally, the bigger the crisis the higher up the totem pole you go for handling.

Public Relations has its place – If it hits the fan and you happen to have a public relations  or social media specialist on staff, now may be the time to call in the big guns. Unless you’ve been in a similar situation before or are knowledgeable on political correctness don’t try to be a hero.

If you would like more information on one on one coaching or implementing social media policies for your team contact me at 602-761-0885 or email at niaonsocial@yahoo.com.