If you think about your circle of friends or family and their personality style, you could likely come up with a minimum of 3 keywords to describe them.
Maybe your dad is quirky, dry and sarcastic while mom is silly, goofy and fun. The same thing applies when you think of some of your favorite successful brands and the way they market to their audience.
It’s important as a business owner to decide what the tone of your business will be early on. If you’re a real estate company with a high-end clientele, you may prefer to strike a tone across your brand that is refined, sharp and sophisticated.
On the other hand, if you are a hair salon known for edgy styles this could get boring fast, therefore, the content you share should correlate well with what your customers have come to expect from your business.
The key is to be genuine so it appears effortless.
Also, keep in mind that if you lean one way, you can always fuse in the opposing style. As a matter of fact, this is suggested where appropriate just to keep your followers on their toes.
If you are unsure of what the tone of your brand is or are unclear of how to go about crafting your tone and style, I’ve developed a small exercise to help you clarify the tone of your business.
Download PDF here: How to Strike the Right Tone For Your Brand
Of course, it’s always a great idea to test if the tone you’re conveying and content you’re sharing is right for your business and that is by keeping a keen eye on what gets the most likes, comments and shares.
If you have any questions about the tone of your brand and would like assistance in clarifying which tone works best for your business don’t hesitate to call me at 602-761-0885 or reach me by email at email@example.com.